Our Strategy

Equity Initiative’s strategy is to reduce health inequalities by improving access to movement through education, community-led programmes, and evidence-based insight. We focus on early engagement and low-barrier approaches that build confidence and health literacy, while generating research to inform schools, charities, and institutions. By combining local delivery with rigorous evaluation, we aim to influence practice and improve long-term health outcomes at scale.

Educate

We educate by building understanding around physical activity, health, and access. Through school outreach, community engagement, and evidence-informed resources, we help people understand why movement matters and how it supports physical, mental, and social wellbeing. Education is the foundation of our work, enabling informed choices and challenging assumptions about who physical activity is for.